The location of University of Southern California in Los Angeles puts it at ground zero for much of the world's entertainment. Its location in arguably the most vibrant multi-cultural megalopolis on earth situates it at the epicenter of globalization.
USC understands its natural advantages. Its strategic plan puts location at the top of its list of assets. That plan also puts leadership of the communication revolution at the top of its priorities for excellence. USC's professional schools in entertainment-related fields are top-ranked nationally and enjoy superb international reputations. But USC's aim is higher than first-class professional education. Its purpose is also to infuse practical knowledge with civic values. In the words of the Trustees' statement on USC's mission, "The integration of liberal and professional learning at USC is designed to provide knowledge to our students, while at the same time helping them to acquire wisdom and insight, love of truth and beauty, moral discernment, understanding of self, and respect and appreciation for others."
The Annenberg School for Communication at the University of Southern California is among the world's leading academic institutions devoted to research and education in communication and journalism.
The faculty are extremely well published, and their many research and writing awards range from academic honors to Pulitzer Prizes. Its scholars study and teach the relation of media and politics, the globalization of communication, the interpretation of popular culture, the rise of new technology, the communication revolution and the arts, the management of communication in the entertainment industry, the nature of audiences.
It offers both undergraduate and graduate degrees with emphases in entertainment. And it has made the field of entertainment, media, and culture a priority for international pre-eminence in the next century.
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