It’s not surprising that R.J. Reynolds is introducing “Camel No. 9,” a cigarette aimed at women. After all, Reynolds’ job is getting people to smoke, and based on the statistics — smoking is the leading cause of lung cancer, and lung cancer among women (as a New York Times editorial… More
The elevators in the Beverly Hills building where the Lear Center’s world headquarters is located are fitted with little screens provided by the Captivate Nework, where driblets of news are accompanied by dollops of advertising. “Captivate” is a good word for describing what players in the attention economy, from entertainers… More
A lot of people say they watch the Super Bowl for the ads, not the game. Their declared interest is aesthetic. Which ads are funniest? Which employ the snazziest cinematography, the coolest computer graphics, the cutest animals? They — we — are meta-audiences; we say we’re interested in the pitches,… More