Monthly Archives: February 2007

Think Pink

It’s not surprising that R.J. Reynolds is introducing “Camel No. 9,” a cigarette aimed at women. After all, Reynolds’ job is getting people to smoke, and based on the statistics — smoking is the leading cause of lung cancer, and lung cancer among women (as a New York Times editorial… More

The Elevator Pitch

The elevators in the Beverly Hills building where the Lear Center’s world headquarters is located are fitted with little screens provided by the Captivate Nework, where driblets of news are accompanied by dollops of advertising. “Captivate” is a good word for describing what players in the attention economy, from entertainers… More