Yearly Archives: 2015

The Fray: A Discussion on Attention Minutes

The Fray is an ongoing series of discussions about Media impact debated by industry, academic and metrics experts. ProPublica president Richard Tofel starts a discussion among industry leaders on the pros and cons of using “attention minutes” to measure engagement. Read his piece here and responses from Upworthy, Chartbeat, Financial Times and the Overview Project here.

The National Academy of Sugar

The Academy of Nutrition and Dietetics is at it again. You might think an outfit calling itself an academy would be, you know, academic. But as Jon Stewart put it, the Academy of Nutrition and Dietetics is as much an academy as the “Pasteurized Prepared Cheese Product” called Kraft Singles is… More

Bernie has it. Trump has it. Joe has it. Does Hillary?

As Joe Biden polls family and friends about entering the presidential fray, he’s getting two kinds of advice – personal and political. The personal is about his life, his values and what he can give to his country. The political is about Hillary Clinton’s vulnerability. Honesty and trustworthiness are top… More

Jon Stewart Is Getting Serious

What will we do without Jon Stewart? I hear that a lot. Of course I hope his writers will be able to make more magic with his successor, Trevor Noah. And no matter what happens on “The Daily Show,” we will still have John Oliver and Larry Wilmore, and I’m… More

FCC Chief Tom Wheeler Is Five-Sixths of a Superhero

The last best hope to stop Big Money’s rout of American democracy is a former trade group lobbyist who’s reluctant to stretch his spandex superhero suit too thin. Plutocrats have been on a roll for a while in the U.S., and campaign finance reform is in full retreat. Though Americans… More

Mobilizing News

The degree of personalization and algorithmic curation used in the delivery of mobile news was a key theme at ONA Mobile, which brought together an international array of digital-savvy journalists in the organization’s first convening outside the U.S. The Lear Center’s Media Impact Projectsponsored the conference, in part, because we see… More

Spock’s ‘Good Mother’

“Oh, by the way, Leonard,” I say into the phone, as breezily as I can feign, “what did you think about Diane’s belt?” Leonard Nimoy is on location in Cambridge, Massachusetts, preparing to direct The Good Mother for Disney, starring Diane Keaton. I’m the executive on the movie, on the… More

New Media & the Holocaust

As we recognize the 70th anniversary of the liberation of Auschwitz, we can’t help but consider what’s changed … and what hasn’t. After the recent attacks in Paris there are renewed worries about how we communicate the Holocaust to new generations, especially as the ranks of survivors and witnesses dwindle… More

Making Media Smarter

The entertainment industry is notorious for adjusting its numbers to service an often inscrutable bottom line. And all of us — including everyone who variously produces or consumes media content — have been ill-served by cookie-cutter audience segmentation techniques and panel-based research methods that cannot account for what’s happening in… More