Monthly Archives: August 2015

The Fray: A Discussion on Attention Minutes

The Fray is an ongoing series of discussions about Media impact debated by industry, academic and metrics experts. ProPublica president Richard Tofel starts a discussion among industry leaders on the pros and cons of using “attention minutes” to measure engagement. Read his piece here and responses from Upworthy, Chartbeat, Financial Times and the Overview Project here.

The National Academy of Sugar

The Academy of Nutrition and Dietetics is at it again. You might think an outfit calling itself an academy would be, you know, academic. But as Jon Stewart put it, the Academy of Nutrition and Dietetics is as much an academy as the “Pasteurized Prepared Cheese Product” called Kraft Singles is… More

Bernie has it. Trump has it. Joe has it. Does Hillary?

As Joe Biden polls family and friends about entering the presidential fray, he’s getting two kinds of advice – personal and political. The personal is about his life, his values and what he can give to his country. The political is about Hillary Clinton’s vulnerability. Honesty and trustworthiness are top… More