Posts by Johanna Blakley

Making Media Smarter

The entertainment industry is notorious for adjusting its numbers to service an often inscrutable bottom line. And all of us — including everyone who variously produces or consumes media content — have been ill-served by cookie-cutter audience segmentation techniques and panel-based research methods that cannot account for what’s happening in… More

New Tools for Measuring Cultural Engagement

I was very pleased to be invited by the National Endowment for the Arts to participate in a lively symposium addressing perhaps the most important issue in the arts these days: how do we justify public funding for the arts? For those of us who frequently attend arts and culture events,… More

Telling Stories and Measuring Impact

When I attended the Evolving Culture of Science Engagement workshop last fall, I was truly inspired by all the talent, technology and pure chutzpa being funneled into creative efforts to engage broader audiences in science. I’m based at the Norman Lear Center, a think tank at the University of Southern… More

Deflating the Filter Bubble

I was asked recently to speak at a symposium on Media Choices at Drexel University. The event drew a fascinating array of scholars who were studying things like Internet addiction, online dating, and political polarization in media consumption. When someone mentions “media choice” to me, I automatically start thinking about… More

Participant Media’s Impact Index

The New York Times devoted significant ink this week to The Participant Index (TPI), an effort by Participant Media to quantify and compare the relative social impact of films, TV shows and online video. The article also mentioned the Lear Center’s $4.2 million Media Impact Project, which has consulted on… More

Imagining the Future of 3D Printing at Fractal

Ever since I started doing research on fashion design and copyright, I’ve been tracking the progress of 3D printing technology. The disruptive possibilities of this technology are abundantly clear in the fashion sector, and so I was thrilled to receive an invitation to attend fractal, a very unique conference in… More

Black Twitter, “Scandal” & Must-Tweet TV

A few years ago, I noticed a bunch of hashtags appearing in the “Trending Topics” section of Twitter that I just couldn’t make heads or tails of. Each one I clicked on revealed a sea of black faces and I thought, Oh! This is some kind of in-joke in the… More

Embracing Blur

Z Holly, the former vice provost for innovation at USC and host of the first TEDx ever, sure knows me well. A newcomer to the prestigious TTI/Vanguard Board, Z thought I would be good fit for their next conference on Embracing Blur. Um, she couldn’t have been more correct. I… More