Johanna Blakley


Johanna Blakley, PhD, is the managing director at the Norman Lear Center. Based at the University of Southern California’s Annenberg School for Communication and Journalism, Blakley performs research on a wide variety of topics, including global entertainment, cultural diplomacy, entertainment education, celebrity culture, fashion, digital media and intellectual property law. She has two talks on Social Media & the End of Gender and Lessons from Fashion’s Free Culture. She speaks frequently in the U.S. and abroad about her research and her work has been cited by Reuters, the New York TimesThe Economist, the Washington PostThe Atlantic, the Los Angeles TimesPoliticoHuffington Post, RAND, ForbesBusiness Week, PR Week and GOOD. She has appeared on Good Morning America, MSNBC, Al Jazeera and Current TV, and on several radio programs, including On the MediaPlanet MoneyMarketplace and the TED Radio Hour.

Blakley is co-Principal Investigator, with Marty Kaplan, on the Media Impact Project (MIP), a hub for collecting, developing and sharing approaches for measuring the impact of media, primarily funded by the Gates Foundation. MIP seeks to better understand the role that media plays in changing knowledge, attitudes and behavior among individuals and communities, large and small, around the world. MIP currently works with the US State Department on three cultural exchange programs: American Film ShowcaseGlobal Media Makers and the Middle East Media Initiative.

Much of her work addresses the intersection between entertainment and politics, including two nationwide polls on the relationship between political ideology and entertainment preferences, and she co-authored a report on the Primetime War on Drugs & Terror. With funding from the Pop Culture Collaborative, Blakley is currently analyzing the impact of narrative ingredients of scripted TV shows on viewers.

Blakley is a regular contributor to the Lear Center Blog, and she has guided more than forty manuscripts through the publication process at the Lear Center, including Warners’ War: Propaganda, Politics & Pop Culture in Wartime Hollywood. She has also overseen two major research initiatives about the impact of intellectual property rights on innovation and creativity – Ready to Share: Fashion & the Ownership of Creativity and Artists, Technology & the Ownership of Creative Content. At USC, she co-directed a university-wide research initiative on Creativity & Collaboration in the Academy; she developed course materials on cultural diplomacy for the new Masters in Public Diplomacy program at Annenberg, and she taught masters courses on transmedia storytelling.

She received a PhD in English from the University of California, Santa Barbara, where she taught courses on popular culture and twentieth-century literature. Blakley has held a variety of positions within the high-tech industry, including Web producer and digital archivist at Vivendi-Universal Games. She is on the advisory board of Women@Paley at the Paley Center for Media and FEM inc., a technology venture. She has served as an advisor to the Aspen InstituteActive Voice, the Los Angeles Institute for the Humanities and TEDxUSC, the first TEDx event in the world. She’s on the editorial board of the International Journal of Gender, Science and Technology and she’s a founding member of the board of directors for Les Figues Press, a venue for literary experimentation.

You can contact Johanna via email: