Advancing the Story: The Next Chapter in Media Impact


Just one week before the U.S. presidential election, this program will explore how technology and storytelling are raising awareness about important issues, and address how we can connect the dots between media exposure and social or political action. Experts from news, entertainment and technology will examine how data is used to measure audience impact. Storytellers will talk about hot topics that drive the news cycle and inspire scripts.

PANEL: Platforms for Change | 6:00PM – 6:45PM

Emerging technologies are not only wreaking havoc on business models in the media industries, they are also enabling new kinds of engagement with profound social and political issues. In a polarized election year, this panel will reflect on how live video has inspired social action while demonstrating the problems with mass distribution of content. In addition, while virtual reality promises to increase empathy and engagement, what methods have been developed to measure impact?

Raney Aronson-Rath, Executive Producer, Frontline
Wesley Lowery,  National Reporter, The Washington Post
Justin Osofsky, Vice President, Media Partnerships and Online Operations, Facebook
Jennifer Preston, Vice President, Journalism, John S. and James L. Knight Foundation
Moderator: Willow Bay, Director, USC Annenberg School of Journalism

PRESENTATION: Johanna Blakley, Managing Director, The Norman Lear Center | 6:45PM – 7:00PM

Dr. Blakley, who is also the co-principal investigator of the Lear Center’s Media Impact Project, will provide results from Lear Center research studies on the impact of storytelling from fictional film and TV to documentary and news. Reports covered include:
Food, Inc. Summary Report”, Preaching to the Choir? Measuring the Impact of Waiting for ‘Superman’ and “Going Viral: Measuring the Impact of Contagion. 

KEYNOTE: Onscreen Messages: The Impact of Storytelling | 7:00PM – 8:00PM

Influential entertainment leaders and storytellers will discuss hot topics that drive the news cycle and inspire scripts, and whether comedy can raise awareness, empathy, and inspire change.

Kenya Barris, Creator, black-ish
Norman Lear, Writer, Producer, Director
Gloria Calderon Keller, executive producer & co-showrunner, One Day at Time reboot
Moderator: Martin Kaplan, Director, Norman Lear Center and Professor, USC Annenberg

Wednesday, November 2, 2016
Program: 6:00PM – 8:00PM | Reception: 8:00PM – 9:00PM
The Paley Center for Media in Beverly Hills
465 N. Beverly Drive, Beverly Hills, CA 90210

Supported by the John S. and James L. Knight Foundation.