American Evaluation Association, Evaluation 2012

AEAlogo300Advocates for social and policy change invest millions every year on cause-oriented programs and media. With increasing demand for rigor and accountability from foundations, evaluators and media producers and looking for proof answers. Lear Center Managing Director and Director of Research Johanna Blakley joins Vanessa Mazal of the Bill and Melinda Gates Foundation, David Devlin-Foltz of the Aspen Institute’s Advocacy Planning and Evaluation Program and Julia Coffman of the Center for Evaluation Innovation where she will discuss the Lear Center’s recent study of Food, Inc. that found that the film did have a measurable impact on audiences.

The session is part of the 26th Annual Conference of the American Evaluation Association, an annual event that highlights the breadth and depth of the field of evaluation — from exploring emerging methodologies, to addressing issues of related to working internationally and cross-culturally, to delving into applications of evaluation to a range of disciplines.

Thursday, October 25, 2012 | 1:00 PM to 2:30 PM
Minneapolis, Minnesota