Sarah Banet-Weiser, Associate Professor in the USC Annenberg School for Communication, engaged both students and faculty with her Annenberg Research Seminar presentation, “Commodity Activism: Marketing Gender and the Making of Brand Culture.” Dr. Banet-Weiser stated, “Commodity activism, where forms and practices of social or political activism are re-shaped and re-imagined as marketable commodities, has a heightened presence in the contemporary neo-liberal era, an era characterized by the incorporation of politics and anti-consumption practices into the logics of merchandising, the increasing ubiquity of celebrity activists and philanthropists, and the normalization of the consumer-citizen.” She explored some of the ways advertisers have used brands as a platform for social activism and focused particularly on gender as a commodity.
Thursday, April 24, 2009
USC Annenberg School for Communication
Geoffrey Cowan Forum (ASC Room 207)
3502 Watt Way, Los Angeles, CA 90089