Culture Track ’14

culttrack300Culture Track is the largest national study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers. Developed by LaPlaca Cohen and fielded six times since 2001, Culture Track is product of over a decade of research and dedication to producing a current, highly-actionable resource for the leading cultural organizations across the nation.

The 2014 edition of Culture Track arrives at a pivotal moment for cultural organizations nationwide. Audience behaviors and expectations are changing rapidly, driven by ever-multiplying and diversifying options for spending leisure time, and by technological developments that are fundamentally altering the way we interface with our world. This year’s Culture Track delves deeper than ever before into not only the “WHO?” of cultural participation—but also the “HOW?” and the “WHY?”

9:30AM: RESEARCH PRESENTATION

ARTHUR COHEN
Chief Executive Officer, LAPLACA COHEN

10:30AM: Panel Discussion

ANN PHILBIN
Director, Hammer Museum

JOSÉ LUIS VALENZUELA
Director of Theater and Film; Professor, USCLA School of Theater, Film & Television

RENAE NILES WILLIAMS
Vice President, Programming, The Music Center

PHILLIPE VERGNE
Director, Museum of Contemporary Art, Los Angeles

Moderated by
JOHANNA BLAKLEY
Director of Research, Norman Lear Center, USC

Culture Track
June 10, 2014 :: 9:00 – 11:30 a.m.
BP Hall, Walt Disney Concert Hall

Download Culture Track reports here.