Culture Track is the largest national study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers. Developed by LaPlaca Cohen and fielded six times since 2001, Culture Track is product of over a decade of research and dedication to producing a current, highly-actionable resource for the leading cultural organizations across the nation.
The 2014 edition of Culture Track arrives at a pivotal moment for cultural organizations nationwide. Audience behaviors and expectations are changing rapidly, driven by ever-multiplying and diversifying options for spending leisure time, and by technological developments that are fundamentally altering the way we interface with our world. This year’s Culture Track delves deeper than ever before into not only the “WHO?” of cultural participation—but also the “HOW?” and the “WHY?”
9:30AM: RESEARCH PRESENTATION
Chief Executive Officer, LAPLACA COHEN
10:30AM: Panel Discussion
Director, Hammer Museum
JOSÉ LUIS VALENZUELA
Director of Theater and Film; Professor, USCLA School of Theater, Film & Television
RENAE NILES WILLIAMS
Vice President, Programming, The Music Center
Director, Museum of Contemporary Art, Los Angeles
Director of Research, Norman Lear Center, USC
June 10, 2014 :: 9:00 – 11:30 a.m.
BP Hall, Walt Disney Concert Hall