What Is Entertainment, Anyway? Welcome to the Attention Economy: Marty Kaplan Keynote

Lear Center director Marty Kaplan explores the place of museums’ messages in our attention economy in his keynote at the 2017 Communicating the Museum conference in Los Angeles.

Whether communicating culture, critical issues, or marketing, museums compete for audiences who are already barraged by information and entertainment. If engagement is the gold standard for communication, if impact is its mission, then attention is its currency. Marty Kaplan’s keynote explores the place of museums’ messages in the attention economy we all inhabit, for better and worse.

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Watch the entire 30-minute talk

Tuesday, November 7, 2017
Natural History Museum of Los Angeles