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  • Miguel Sabido – Educating Through Entertainment

Miguel Sabido – Educating Through Entertainment

Miguel SabidoMiguel Sabido, while Vice President for Research at Televisa in Mexico, developed a process to produce radio and television drama that wins over audiences while imparting pro-social messages and values. In this session, he discussed tools used to influence audiences and modify behavior.

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USC Annenberg School for Communication and Journalism