Do You Really Know How You Impact Your Audiences?

THE PROBLEM You know that audiences keep growing, but you’re struggling to find, target and expand the audiences you want most: loyal: engaged people who want to be part of your community. And the more data you have, the more you wonder how meaningful it is. THE SOLUTION: THE USC… More

2016 Sentinel Awards Finalists Announced

Fourteen finalists have been chosen from almost 80 entries for the 2016 Sentinel Awards, showcasing a diverse range of topics including healthcare, sexual abuse, Ebola and climate change. Now in its 17th year, the Sentinel Awards are presented in partnership with the Centers for Disease Control and Prevention (CDC) by… More

Lear Center at the APA Convention

Lear Center’s Research Director Beth Karlin attends the American Psychology Association’s (APA) annual convention. The 124th APA Annual Convention takes place Aug. 4-7, 2016, in Denver and features more than 50 social hours and other networking events, and more than 1,000 sessions covering the entire field of psychology. Dr. Karlin… More

The Case for Stylized, Cartoonish PG-13 Violence

Lear Center Director Marty Kaplan writes in a “Room for Debate” piece in the NYT: “I’m squeamish about violent movies. I didn’t used to be. From 1969, when I saw The Wild Bunch to 1995, when Braveheart came out, I could certainly handle the gore. I bought the aesthetic case… More

PMP 2016-2017 Artist in Residence: NDLON

The Popular Music Project is proud to announce the National Day Laborer Organizing Network as its 2016-2017 Distinguished Artist in Residence. NDLON works to unify and strengthen its member organizations to be more strategic and effective in their efforts to develop leadership, mobilize, and organize day laborers in order to… More

Johanna Blakley at Frank

Johanna Blakley, the Lear Center’s Managing Director and Director of Research, presented at the 2016 frank conference, which is considered the foremost gathering of people who use strategic communications to drive social change. Her insightful talk “Who Cares?” explores the phenomenon of “development fatigue,” where citizens of wealthy nations believe that… More

2015 Sentinel Awards Finalists Announced

Twelve finalists who worked on TV projects with storylines featuring health topics including campus sexual assault, PTSD, autism, domestic violence and climate change will be honored at the gala awards ceremony in Hollywood on September 24, 2015. Read the full list of finalists. MORE

Check the Technique: Hip Hop as Methodology

What is the history behind the making of some of hip hop’s greatest albums and songs? How are tracks made? How can the process of assembling a track be applied to larger social and cultural practices? Inspired by the publication of Check the Technique V.2, journalist Brian Coleman‘s second volume… More

Duncan Watts, 2014 Ev Rogers Award Recipient

Duncan Watts, principal researcher at Microsoft Research was awarded the 2014 Ev Rogers Award and presented his trenchant colloquium, “Social Influence in Markets and Networks (What’s So Viral About ‘Going Viral’?)” Watts described the surprising difficulty of empirically identifying social influence, which — despite the metaphor of “going viral” —… More