‘The Social Dilemma’ moves viewers

Using a unique methodology called propensity score matching (PSM), our Media Impact Project researchers surveyed nearly 4,000 people in a study of the 2020 Netflix documentary, The Social Dilemma. They found that viewers of the film were more knowledgeable about persuasive design techniques employed by social media companies, had greater support for design changes and government regulation, and overwhelmingly took at least one action after watching the film, such as hosting their own screening, signing a petition or joining a volunteer group. Read the full report.