This is Us Alzheimer’s Storyline

This is Us

Writers at NBC’s This is Us leaned on the expertise of Hollywood, Health & Society when crafting the storyline of Rebecca’s mental decline due to Alzheimer’s disease. And in a recent study out of University of Pittsburgh School of Public Health, researchers found that the story both resonated with viewers and helped educate the public, reducing the stigma associated with the disease. You can read the full study in the recent issue of the Journal of Health Communication. Check out the press the article has received in Prevention Magazine and on NBC’s Today Show.