The Lear Center launched Entertainment Goes Global (EGG) in 1999 to explore the implications of the globalization of entertainment. Since then EGG has produced round-table discussions on the topic and received a grant from the Centers for Disease Control and Prevention (CDC) to research the health effects of American entertainment abroad. Read the initial report.
In 2002 Marty Kaplan, Director of the Lear Center, moderated a high-powered Writers Guild of America, West panel called, “We Hate You, (But Please Send Us More ‘Baywatch’): The Impact of American Entertainment on the World.”
In 2011, the Lear Center’s Hollywood, Health & Society program took a contingent of top Hollywood writers and producers to meet with global health and media experts in Johannesburg and Mumbai. The Hollywood team gained first-hand knowledge about managing global health challenges such as TB, HIV, and malaria; gained inspiration for future shows and scripts; and learned in-person about what’s working in local culture, customs, storytelling, leadership and health.