The 2006 Everett M. Rogers Award was awarded to Miguel Sabido, a world pioneer in the field of entertainment-education.
Sabido spoke September 27, 2008, about his career and presented research findings based on his theory of “the Tone” at the Everett M. Rogers Colloquium luncheon at the USC Annenberg School for Communication.
Miguel Sabido has worked as a producer, scriptwriter, playwright, and director in theater, radio, television, print, and on the Internet. Now President of the World Entertainment-Education Foundation (WEEF), Sabido is committed to the development of new innovations and concepts in the use of mass media to achieve social change. His work has been implemented and recognized worldwide, with ground-breaking results in countries such as India, the Philippines, Kenya, Tanzania, Egypt, Brazil, and China, among others.