The 2008 Everett M. Rogers Award was awarded to David Poindexter, the founder and former president of Population Communications International.
Poindexter spoke October 2, 2008, on the diffusion of entertainment-education at the Everett M. Rogers Colloquium luncheon at the USC Annenberg School for Communication.
Poindexter has over 30 years of experience in communications strategies promoting family planning and reproductive health worldwide, including the application of entertainment-education methods in Asia, Africa and Latin America. During the decade of the 1970s, David Poindexter was successful in mobilizing the producers and creators of numerous prime-time U.S. television shows, such as Maude, All in the Family, The Mary Tyler Moore Show and others, to incorporate discussions of family size and sexual stereotyping into the context of these shows. He also began working internationally, sharing with broadcasters in developing countries the experience gained in working with U.S. broadcasters.