2009 Winner: Charles ‘Garth’ Japhet

The 2009 Everett M. Rogers Award was awarded on September 23, 2009, to Dr. Charles ‘Garth’ Japhet, the creator of Soul City, a large-scale, highly effective multimedia entertainment-education program in Southern Africa.

Read the press release. Read the transcript of Japhet’s presentation.

Trained as a physician, Dr. Japhet saw firsthand the health problems of mothers and children in South Africa and realized the limits of existing health information, education and communication programs. Upon learning how mass media and popular entertainment might be harnessed to reach more people with health information, Dr. Japhet helped found The Soul City Institute, a dynamic and innovative health promotion and social change project, which developed a television serial of the same name. Supported by a comprehensive and ongoing multimedia campaign, the program now reaches some 35 million people in eight Southern African countries.