Stanford Professor of Sociology Mark Granovetter is the recipient of the 2013 Everett M. Rogers Award.
On September 18, 2013, Granovetter presented “‘The Strength of Weak Ties'” Revisited” at the Everett M. Rogers Colloquium luncheon at the USC Annenberg School for Communication. He discussed how he came to write it; where it fits in the history of social network analysis; how its argument has held up over the years; and its significance in recent social revolutions, where it’s often been claimed that social networks are at the core of new political developments.
Cited over 24,000 times, Granovetter’s 1973 paper “The Strength of Weak Ties” is a social science classic and a milestone in network theory. Our close friends are strongly in touch with us and each other, he wrote, but our acquaintances – weak ties – are crucial bridges to other densely knit clumps of close friends. The more weak ties we have, the more in touch we are with ideas, fashions, job openings and whatever else is going on in diverse and far-flung communities.
Granovetter is the Joan Butler Ford Professor in the School of Humanities and Sciences at Stanford University and the chair of Stanford’s Department of Sociology, where he has taught since 1995. He received an A.B. in American and Modern European History from Princeton and a Ph.D. in Sociology from Harvard. Since 1986, he has been the editor of the Cambridge University Press series Structural Analysis in the Social Sciences; more than thirty volumes have appeared, in sociology, anthropology, political science, history and statistical methods.