MIP Insights: RADIO VOICES: How One Grant Changed A Public Radio Station – Case Study: KCRW

The Conrad N. Hilton Foundation’s grant to KCRW in 2015 gave the Los Angeles-based public radio station the means to expand their coverage of underserved and vulnerable populations in Southern California. As outside evaluators, our Media Impact Project examined the expanding influence and growth of KCRW’s programming through three new series at the time: Below the Ten, KCRW Investigates and There Goes the Neighborhood. Over the course of a few years, KCRW reshaped its newsroom, increased their coverage, offered fresh perspectives on the issues, and connected with new audiences.

This case study looks at the work accomplished under the KCRW-Conrad N. Hilton Foundation partnership and outlines best practices for future collaborations between philanthropy and public media, including recommendations for both media and philanthropic entities who wish to focus on issues important to both.