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YouTube Metrics for Journalists

The second in a series of guides developed by the Lear Center’s Media Impact Project. This one introduces journalists to the world of YouTube analytics.

Web Metrics Guide for Journalists

The first in a series of guides developed by the Lear Center’s Media Impact Project and LunaMetrics. This one introduces journalists to the world of Google Analytics.

Mobile Metrics for Journalists

The third in a series of Media Impact Project guides for Understanding Media Metrics, this guide uses Google Analytics to illustrate the types of software tools used to gather and report mobile web metrics data.