The latest Real to Reel newsletter from Hollywood, Health & Society offers don’t-miss stories about rainforest preservation, a last-resort ER entering the age of Obamacare, egg-freezing parties for women in L.A. and a lung cancer vaccine developed in Cuba that will be tested in the U.S.
Broadcast television is in crisis. New technologies and devices have fragmented TV audiences into smaller segments. In this report, Marissa Gluck and Meritxell Roca Sales examine the media explosion that has fueled this fragmentation.
Two USC Scholars Aram Sinnreich and Marissa Gluck examine the subtle yet effective way the fashion community regulates copying, in contrast to the dense copyright protection and brutal legal force that characterize the music industry.
Everything we know about reaching an audience has changed with the emergence of social media. Lear Center Director Martin Kaplan and Deputy Director Johanna Blakley explore the ever-changing media landscape and search for the people “formerly known as the audience” in this special presentation.
Lear Center Managing Director and Director of Research Johanna Blakley contributed to this white paper published by FEM-inc.com, a new venture designed to drive positive change for women through media.
Lear Center Senior Fellow David Bollier’s book, Viral Spiral, describes the odyssey of thousands of techies, lawyers, artists and amateurs to build online worlds that they can own and control as commoners, without commercial or state interference.
The second in a series of guides developed by the Lear Center’s Media Impact Project. This one introduces journalists to the world of YouTube analytics.
The first in a series of guides developed by the Lear Center’s Media Impact Project and LunaMetrics. This one introduces journalists to the world of Google Analytics.
The third in a series of Media Impact Project guides for Understanding Media Metrics, this guide uses Google Analytics to illustrate the types of software tools used to gather and report mobile web metrics data.
The fourth in a series of Media Impact Project guides for understanding Media Metrics, this guide is split in two in order to feature both conceptual perspectives for foundations and nuts-and-bolts advice for nonprofit news organizations. Begin by reading the side that’s most relevant to you, and then be drawn… More