REPORT: How Trump’s ‘Shithole’ Remark About Africa Affected Public Sentiment

This analysis of Twitter sentiment in the wake of news reports that President Donald J. Trump had characterized some African nations as “shithole countries” reveals a substantial 66% increase in negative tweets about Trump, and a dramatic increase of over 3,000% in the volume of mentions of Africa. However, there is no indication of a shift in American sentiment toward Africa or Africans. Rather, the tweets focused predominantly on using the episode as a prop for partisan sniping, while any substantive discussion about Africa was largely absent. This suggests a largely missed opportunity by Americans to counter the disparaging remark with information spotlighting the success, diversity and opportunities within Africa. READ THE FULL REPORT.