This analysis of Twitter sentiment in the wake of news reports that President Donald J. Trump had characterized some African nations as “shithole countries” reveals a substantial 66% increase in negative tweets about Trump, and a dramatic increase of over 3,000% in the volume of mentions of Africa. However, there is no indication of a shift in American sentiment toward Africa or Africans. Rather, the tweets focused predominantly on using the episode as a prop for partisan sniping, while any substantive discussion about Africa was largely absent. This suggests a largely missed opportunity by Americans to counter the disparaging remark with information spotlighting the success, diversity and opportunities within Africa. READ THE FULL REPORT.