For the last three years, journalists, producers, designers and engineers from FRONTLINE and Emblematic Group have worked together to produce two VR experiences that each deploy the power of fully immersive, room-scale VR in the service of deeply reported narrative journalism. As part of the initiative, the Lear Center’s Media Impact Project conducted testing exploring… More
INVESTIGATING RELATIONSHIPS BETWEEN WOMEN’S NEWS PRODUCTION AND CONSUMPTION Women are underrepresented in newsrooms and are less likely to read political and international news, but when a newsroom closes the gender gap, does it result in a higher share of women in their audience? Newspaper Engagement Strategist Alyssa Zeisler investigates… More
Producers of the EPIX series America Divided conducted an innovative engagement campaign to spur action against social injustice and invited the Lear Center’s Media Impact Project to determine if their documentary series inspired real social change. Spoiler alert: It did! This report outlines key strategies to success and areas of… More
Virtual Reality can help bring stories to life in exciting ways. Read our new study on immersive journalism from FRONTLINE and Emblematic Studios to learn what our research reveals about new technologies.
THE PROBLEM You know that audiences keep growing, but you’re struggling to find, target and expand the audiences you want most: loyal: engaged people who want to be part of your community. And the more data you have, the more you wonder how meaningful it is. THE SOLUTION: THE USC… More
The Norman Lear Center and the Paley Center for Media held an event on November 2 exploring how technology and storytelling are raising awareness about important social issues. I gave a presentation (which you can watch here) addressing how we can connect the dots between media exposure and social or… More
The Norman Lear Center seeks a Research Specialist to assist with evaluation, research, data collection and analysis for our Media Impact Project. The Research Specialist will collect best practices for analysis and evaluation of the impact of media campaigns; oversee evaluations of the impact of media projects on their audiences and… More
The Norman Lear Center seeks a Research Associate to assist with research for our Media Impact Project. The Research Associate will design and conduct highly technical and complex research projects independently and in consultation with a supervisor, which require the regular use of ingenuity and innovation. The Research Associate will effectively… More