Explore: media impact project

Do You Really Know How You Impact Your Audiences?

THE PROBLEM You know that audiences keep growing, but you’re struggling to find, target and expand the audiences you want most: loyal: engaged people who want to be part of your community. And the more data you have, the more you wonder how meaningful it is. THE SOLUTION: THE USC… More

Advancing the Story: The Next Chapter in Media Impact

The Norman Lear Center and the Paley Center for Media held an event on November 2 exploring how technology and storytelling are raising awareness about important social issues. I gave a presentation (which you can watch here) addressing how we can connect the dots between media exposure and social or… More

We’re Hiring: Research Specialist

The Norman Lear Center seeks a Research Specialist to assist with evaluation, research, data collection and analysis for our Media Impact Project. The Research Specialist will collect best practices for analysis and evaluation of the impact of media campaigns; oversee evaluations of the impact of media projects on their audiences and… More

We’re Hiring: Research Associate

The Norman Lear Center seeks a Research Associate to assist with research for our Media Impact Project. The Research Associate will design and conduct highly technical and complex research projects independently and in consultation with a supervisor, which require the regular use of ingenuity and innovation. The Research Associate will effectively… More

Going Viral: Measuring the Impact of “Contagion”

Contagion is a feature film directed by Academy Award winner Steven Soderbergh and released in 2011. The film follows the rapid progression of a highly contagious virus that kills within days. As the epidemic grows, medical researchers and public health officials work to contain the disease, introduce a vaccine to… More