Explore: media metrics

Media Impact Project

The Media Impact Project is a hub for collecting, developing and sharing approaches for measuring the impact of media, aiming… More

What’s New Media Good For Anyway?

How can media producers and funders get on the same page about the social impact of projects developed for emerging platforms? That’s the question that has animated my research as a senior fellow at the Media Impact project, and in April I travelled to LA to report in on my… More

“To be thrilling, you must occasionally be boring.” So says a team of economics professors at Northwestern, who’ve just used the tools of information economics in a study of drama-based entertainment. Read about “The Mathematics of Suspense” MORE

Johanna Blakley Video Playlist

Johanna Blakley speaks frequently in the U.S. and abroad about her research on a wide variety of topics, including global entertainment, cultural… More