INVESTIGATING RELATIONSHIPS BETWEEN WOMEN’S NEWS PRODUCTION AND CONSUMPTION Women are underrepresented in newsrooms and are less likely to read political and international news, but when a newsroom closes the gender gap, does it result in a higher share of women in their audience? Newspaper Engagement Strategist Alyssa Zeisler investigates… More
Producers of the EPIX series America Divided conducted an innovative engagement campaign to spur action against social injustice and invited the Lear Center’s Media Impact Project to determine if their documentary series inspired real social change. Spoiler alert: It did! This report outlines key strategies to success and areas of… More
Virtual Reality can help bring stories to life in exciting ways. Read our new study on immersive journalism from FRONTLINE and Emblematic Studios to learn what our research reveals about new technologies.
How can media producers and funders get on the same page about the social impact of projects developed for emerging platforms? That’s the question that has animated my research as a senior fellow at the Media Impact project, and in April I travelled to LA to report in on my… More
“To be thrilling, you must occasionally be boring.” So says a team of economics professors at Northwestern, who’ve just used the tools of information economics in a study of drama-based entertainment. Read about “The Mathematics of Suspense” MORE