The Art & Science of Engagement with Johanna Blakley

Drawing on her extensive work as a media researcher, Johanna Blakley examines the best ways to understand how documentaries affect our lives. Her talk focuses on the need to balance the filmmaker’s creative vision with a nuanced understanding of audience as key to measuring the true impact of media. The lecture was the keynote address at the 2014 Hot Docs conference in Toronto.

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