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The Modern HIV Storyline
Hollywood, Health & Society brought together HIV experts with TV writers to discuss how advances in prevention and treatment can inspire more accurate, stigma-reducing storytelling that reflects the realities of living with HIV today.
Changing the Narrative 2026
In our fourth research collaboration with Define American, their 2026 report examines how immigrants and their U.S.-born children are portrayed in scripted TV, demonstrating the power of authentic storytelling while identifying areas where representation can improve.
‘The Pitt’ as Case Study
Hollywood, Health & Society Director Kate Folb participated in an Impact Lounge discussion alongside healthcare, research and entertainment leaders, using The Pitt as a case study of the real-world impact of storytelling.
The Future of Medicine on TV
How are medical research and emerging technologies portrayed in entertainment? In partnership with the USC Southern California Clinical and Translational Science Institute, we explored how TV and film shape public understanding of the future of medicine.
Some Key Projects
Hollywood,
Health & Society
Providing the entertainment industry with accurate and up-to-date information for storylines on health, safety and security. We offer briefings and consultations with experts, case examples, panel discussions and an expanding list of tip sheets written for writers and producers.
Media
Impact Project
The research and evaluation arm of the Lear Center. We research how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, and nonprofits and share our research with the public.
The Cronkite Awards for Excellence in TV Political Journalism honors outstanding journalism that debunks disinformation, promotes public health, advocates science, exposes inequities, empowers citizens and serves as a watchdog for voting rights and election fairness and transparency.
The Walter
Cronkite Awards
Popular Music Project
The Popular Music Project takes popular music seriously as an object of sustained critical inquiry through a mix of research projects, course development, public events, videos, publications and artists’ residencies.
Everett M.
Rogers Award
Presented since 2007, the Everett M. Rogers Award award honors the late USC Annenberg professor whose Diffusion of Innovations is the second-most cited book in the social sciences.
Image of the Journalist in Pop Culture
IJPC analyzes the conflicting images of the journalist in film, TV, radio, comics, video games, music, art and other aspects of pop culture to understand their impact on the public's perception of newsgatherers.